Shannon Milligan of RVA Home Team, joins Frazier on the Agent Marketer Podcast to talk about her creative real estate videos, business development, and budgeting. Shannon discusses how a good database will help you with business leads and by utilizing different platforms you can reach your potential clients without the expense of purchasing Zillow leads.
You can also listen or download the episode below.
The two talk about why networking events are vital for building relationships. Social media is like a CRM. Shannon separates all her Facebook friends in different columns as to whether or not she needs to work on building relationships with that person. Every day, Shannon has goals she needs to reach on social media that leads to five meaningful conversations, and eventually one face-to-face conversation. Also, Shannon joins clubs to make connections with others. Recently, Shannon revealed to a club member that she could list her house without the help of a realtor. Overall, people put a premium on their time; individuals that offer free education without a sale will end up doing better than the person who tries to sell all their knowledge.
To win, you need to create a customer experience. If someone immediately asks how much your commission is, they only care about the money. The packages Shannon offers are a huge winner for her, and she only reveals them when asked. You are own competitor, don’t be afraid to help other Realtors in your market because when they leave the industry, they will refer people to you. For 2019, Shannon has a plan to create business every month and gives examples on reaching your sphere. Then, we learn about how to utilize an MVP group and all the perks you can include with it.
[01:50] About Shannon Milligan
[07:00] Producing creative videos
[09:30] Business development
[15:20] The chase
[24:20] Attraction marketing
[32:25] Customer experience
[43:15] MVP groups
[56:00] Everyone’s market is different
Shannon Milligan is an Associate Broker and owner of RVA Home Team brokered by eXp Realty. As a 40-something, social media loving Richmond Realtor, Shannon has a passion for marketing and relationship building, utilizing video to create stories than resonates with potential clients and her sphere.
When Shannon isn't selling real estate you will find her building connections with fellow agents across the country as a co-founder of the successful Snappack Real Estate and Marketing Media Group on Facebook, as well as a co-founder of REMM, a marketing mastermind for Realtors. Shannon's other accomplishments include:
Award recipient for Outstanding Production from The Richmond Association of Realtors® for 2013 – Present
Published author at Inman News and Zurple
National speaker on Live Video in Real Estate
Named “19+ Real Estate Snapchatters You Can't Help But Watch” by Inman News
Video Star award recipient from eXp Realty, 2017, 2018
eXp Icon Agent 2017,2018
Featured video, “The Devil is in the Details” at the Corcoran Summit, 2017
Featured on various podcasts and shows, including: The Onion Juice Podcast, Game Changers, Under Contract Live, Get Social Smart Academy, StoryTellr
Shannon can be reached at:
Facebook, Instagram, and Snapchat: @RVAHomeTeam